Pricing Architect — Pricing by Design
Most businesses price their products. I help businesses become organisations that price. Pricing intelligence embedded from product ideation through GTM to customer lifetime management. The pricing architect with unparalleled experience in China.
I'm Dr. Jan Y. Yang — Pricing Architect with over 20 years of experience helping companies build pricing as an organisational capability, not an afterthought.
Most consultants arrive after the product is built, fix the price tag, and leave. By then the decisions that shape pricing power — product design, customer targeting, GTM — have already been made. My work starts earlier.
I embed pricing by design across the full business lifecycle: product ideation, customer segmentation, go-to-market, sales, pricing governance, and customer lifetime management. The result is a business with a real pricing system, not just a price.
Springer-published author. Based in Shanghai and Ingelheim am Rhein. Writing regularly on LinkedIn.
A structured assessment of your current pricing across product, customer, process, and governance. I identify the gaps and show exactly what a well-designed pricing system would look like for your business.
Enquire →End-to-end pricing system design. Pricing logic embedded into product ideation, customer segmentation, GTM strategy, sales execution, and customer lifetime management. The deliverable is not a price tag. It is a capability.
Enquire →A retained relationship for organisations building pricing maturity over time. This covers new product launches, pricing governance reviews, competitive responses, and strategic pricing decisions as they come up.
Enquire →Not sure which fits? Try the Pricing Ambition Radar →
For major consultancies and in-house pricing teams who have the ambition but not yet the depth. I transfer 20+ years of frontline pricing architecture experience. Not a training course. A guided transformation.
Consultancy teams learn to lead pricing engagements with confidence. In-house teams move upstream: from tactical price management to strategic pricing architecture embedded across the business.
A first principle for leading high-performing organizations. Challenges conventional pricing by shifting focus from methodology to execution — examining governance, ownership, and cross-functional collaboration across strategy, marketing, sales, product, finance, and operations.
View on Springer →How did "Made in China" evolve from a synonym for cheap copies into a systemic competitive advantage — much as "Made in Germany" once did? Through case studies in EVs, high-speed rail, renewable energy, digital platforms, and AI, this book traces that transformation and derives three strategic postures for Western companies: Compete, Co-Create, Carve-Out.
View on Ethics Press →A practical roadmap for moving from reactive, manual pricing to proactive, AI-driven systems that predict, adapt, and create value in real time. Includes Python code, case studies, and a grounded approach to AI adoption.
View on Springer →A call to action for business leaders and pricing experts. It makes the case for AI-enabled pricing with clarity and purpose, showing how pricing can shift from a functional necessity to a genuine strategic differentiator.
View on Springer →A practical guide answering China's most pressing pricing questions: how to price new, flagship, and long-tail products; when dynamic pricing works; and how priorities shift across startup, growth, and mature stages.
Chinese EditionA pragmatic guide to professionalising pricing. It covers the essential steps: identifying unique selling propositions, gauging willingness to pay, managing distribution, and building pricing governance.
View on Springer →Focused on pricing as a tool for navigating inflation. It examines how sales, finance, procurement, production, R&D, and company culture need to work in concert for businesses to hold their ground in uncertain times.
Chinese EditionWhat sets Chinese EV manufacturers apart from their Western counterparts? This book examines business models, pricing strategies, and competitive dynamics, drawing on real project experience to show what is happening behind the Great Wall.
View on Springer →Drawing on over two decades as one of China's earliest professional pricing consultants, this book argues that pricing is fundamentally value management. It shows what that means in practice.
Chinese EditionA collection of vivid pricing stories from around the world: a chilled Coke in Tehran, the fall of MUJI, negative prices among Chinese tech unicorns. Each story reveals the rationale behind a pricing decision and what it tells us about markets and human behaviour.
View on Springer →An analytical examination of Chinese acquisitions in Germany. It reveals how Chinese investors tend to take a long-term, co-evolution approach, supported by case studies of three real M&A deals and their post-acquisition growth trajectories.
View on Springer →A report series on Chinese outbound investment in Germany, covering target selection, acquisition models, value creation paths, governance structures, and post-merger integration.
Chinese EditionCustomers loved it. Nobody bought it. Product-market-price fit is not luck: it is earned through decisions made with product, market and price in view.
Read article →Essays on pricing strategy, willingness to pay, and pricing as an organisational capability.
View all →I post regularly on LinkedIn in English, sharing pricing insights, strategy frameworks, and honest commentary on what businesses get wrong about pricing.
Follow on LinkedIn →My Chinese-language WeChat publication, 定价制胜 (Win with Pricing), covers pricing strategy for Chinese business leaders and practitioners.
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Whether you have a specific pricing challenge, want to explore the Pricing Capability Building programme, or are simply curious what better pricing could look like for your business, get in touch.
Not sure where to start? Rate your pricing goals with the Pricing Ambition Radar →