A comprehensive roadmap for moving from reactive, manual pricing to proactive, AI-driven systems that predict, adapt, and create value in real time — with Python code, case studies, and a human-centred approach to AI adoption.

A call to action for business leaders and pricing experts to embrace AI-enabled pricing with confidence and purpose — transforming pricing from a functional necessity into a true strategic differentiator.

A comprehensive, pragmatic guide laying out the essential steps to professionalising pricing — from identifying unique selling propositions and willingness to pay, to managing distribution and pricing governance.

What sets Chinese EV manufacturers apart from their Western counterparts? From business models to pricing strategies, this book reveals what's happening behind the Great Wall — essential reading for anyone in the automotive industry.

A collection of vivid pricing stories from around the world — from a chilled Coke in Tehran to the fall of MUJI — revealing the rationales behind pricing strategies and what they tell us about markets, consumers, and human behaviour.

An analytical examination of Chinese acquisitions in Germany, revealing how Chinese investors take a long-term, co-evolution approach — with behind-the-scenes case studies of three real M&A deals and their post-acquisition growth journeys.